Plastic Is Back, Baby: How Big Brands Are Rebranding Regression as Innovation
In 2025, major corporations like Amazon, Starbucks, Walmart, and Coca-Cola are quietly ditching paper packaging and crawling back to plastic—not because it’s better, but because it’s cheaper. Welcome to the eco-backslide era, where cost-cutting meets greenwashing in a high-stakes game of “Who Can Pretend the Hardest?”