Remember when “unlimited” meant you could stream Netflix, FaceTime your dog, and download the entire Fast & Furious franchise without a care in the world? Yeah, those were the good old days—like, 2021.

Fast forward to 2025, and your “unlimited” plan now comes with more asterisks than a Marvel multiverse contract. Verizon, AT&T, T-Mobile—they’re all playing a game of “How Low Can You Go?” with your data, perks, and patience.