Michelob Ultra just did the impossible—it beat Modelo Especial in the beer sales Olympics. But is this a coronation or just a CrossFit flex? Let’s break down the numbers, the marketing, and the madness behind America’s new top-selling beer.
Michelob Ultra just did the impossible—it beat Modelo Especial in the beer sales Olympics. But is this a coronation or just a CrossFit flex? Let’s break down the numbers, the marketing, and the madness behind America’s new top-selling beer.
